WRITING | MARKETING STRATEGY
EXPERTISE
Do you have a story to tell? News to tell the world? A campaign that needs to be fleshed out?
I can do that.
Below are several areas of specialty for me, but it's not an exhaustive list. I'm a marketing generalist, meaning I have experience in a broad range of industries and disciplines. Let's talk about the ways I can provide writing support for your next project.
CORPORATE COMMUNICATIONS
Let me help you with newsletter copy, scripts, employee communications, white papers, testimonials or any number of projects you just can’t get to.
EXAMPLES :: Omni Ambassador East newsletter, FWO patient testimonials
TECHNICAL WRITING
If you can explain it, I can write about it. I have authored high-quality technical articles, blogs, eBooks and web copy about things I previously knew nothing about, and I relish the challenge of getting it right!
EXAMPLES :: Latham Pools eBook, Latham Pools White Paper, Aptera blog, Genteq article 1, Genteq article 2
DIGITAL MEDIA
Writing for the web is not the same as writing for print. I’ve helped clients by writing copy for their web sites, authoring their blogs and developing on-going content for their social media accounts.
EXAMPLES :: Summit Brands blog, LookUpIndiana.org website, Cirrus ABS case studies, The Lutheran Foundation social media
PRESS RELEASES
My specialty is writing high-quality, compelling copy that gets you into print! I have experience managing media strategies, announcing financials, coordinating product introductions, hosting press events and media training spokespeople.
EXAMPLES :: Do it Best release, SYM $1 billion release, Six Flags release
GHOSTWRITING
Chances are good that you have a few experts around you – people with incredible knowledge and experience who can benefit others in your field or drive traffic to your business by sharing their wisdom and insight. I’ve worked with many experts to author trade articles, eBooks, blogs and more on their behalf. After interviewing your expert, I do the writing and coordinate publication where it best fits.
EXAMPLES :: Genteq article 1, Genteq article 2, Aptera blog
COMMUNICATIONS STRATEGY
& CRISIS COMMUNICATIONS
Sometimes you just can’t see the forest for the trees. I can offer you both perspective and solid counsel.
I have deep experience developing overall communications strategies that encompass all aspects of media, the web and community relations. I also bring hands-on experience with crisis communications.