The Lutheran Foundation focuses on funding mental health-related programs. In 2021, that focus was introduced, for the first time, to local Lutheran congregations through a program called Mental Health Advocates.

 

I spearheaded a communications campaign that introduced pastors to the MHA program by highlighting the prevalence of mental health concerns even in their own congregations. The campaign included a series of targeted mailers, coordinating emails and website updates.

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The program has been embraced by approximately 45% of our region's 90 Lutheran congregations.

 

Click here to review the MHA online campaign.