WRITING | MARKETING STRATEGY
ABOUT THE LUTHERAN FOUNDATION REBRANDING + WEBSITE REVISION
The Lutheran Foundation had a significant challenge in the community: constantly combatting the misconception that the Foundation was affiliated with Lutheran Hospital, a local medical center. Additionally, the community at large had little comprehension of the $250 million Foundation's funding priorities or areas of focus, which was both Lutheran organizations and community mental health and wellness.
I spearheaded brand discovery to freshen the Foundation's brand and articulate its focus with the tagline "Transforming Lives from Head to Soul. I directed the overhaul of the organization's website, including writing much of the copy, resulting in a welcoming, concise website that tells the story of The Lutheran Foundation.
Click to visit TheLutheranFoundation.org.