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ABOUT THE LUTHERAN FOUNDATION REBRANDING + WEBSITE REVISION

The Lutheran Foundation had a significant challenge in the community: constantly combatting the misconception that the Foundation was affiliated with Lutheran Hospital, a local medical center. Additionally, the community at large had little comprehension of the $250 million Foundation's funding priorities or areas of focus, which was both Lutheran organizations and community mental health and wellness.

I spearheaded brand discovery to freshen the Foundation's brand and articulate its focus with the tagline "Transforming Lives from Head to Soul. I directed the overhaul of the organization's website, including writing  much of the copy, resulting in a welcoming, concise website that tells the story of The Lutheran Foundation.

Click to visit TheLutheranFoundation.org.

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