In 2022, I directed The Lutheran Foundation's efforts to raise community awareness about the Foundation and what it does for the community. The awareness campaign utilized testimonials from community organizations, each telling how a grant from The Lutheran Foundation had impacted their work.

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I worked with our agency partner to conceive the campaign, edit the interviews, strategize the media buys and liaise with our community partners involved in the shoot.

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This integrated marketing campaign ran for eight months throughout northeast Indiana and included TV and radio ads, social media posts, and digital ad campaigns. 

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Click here to watch an overview video that includes all the participating organizations.