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ABOUT THE LUTHERAN FOUNDATION'S AWARENESS CAMPAIGN

In 2022, I directed The Lutheran Foundation's efforts to raise community awareness about the Foundation and what it does for the community. The awareness campaign utilized testimonials from community organizations, each telling how a grant from The Lutheran Foundation had impacted their work.

I worked with our agency partner to conceive the campaign, edit the interviews, strategize the media buys and liaise with our community partners involved in the shoot.

This integrated marketing campaign ran for eight months throughout northeast Indiana and included TV and radio ads, social media posts, and digital ad campaigns. 

Click here to watch an overview video that includes all the participating organizations. 

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